Social Media Management
Consistent, connection-led Instagram management for healthcare practitioners who have better things to do than worry about what to post.
Showing up on social media as a healthcare practitioner is nuanced. The tone has to be right. The content has to build trust without overstepping professional boundaries. And it has to feel like you! Not generic, not trend-led, not like every other clinic account.
I manage Instagram for a small number of healthcare practitioners each month. Every account is treated with the same care and strategic thinking. From the content plan through to the caption, the visual and the posting schedule, I’ve got you covered.
Package Options
Social Media Management
Each month, I take care of the strategy, planning, filming, writing, design, editing and scheduling.
We’ll have a relaxed monthly filming session where we can talk about your work, capture useful footage and create the material I need for the month ahead.
Then I take it from there.
You’ll have an opportunity to review and approve your content before it goes live, without having to drive the process yourself.
Includes
* 8 - 12 posts across each four-week period
* Monthly content strategy and planning
* Monthly on-site filming session, up to three hours
* Reels and video editing
* Educational carousels and static content
* Caption writing
* Scheduling
* Monthly performance review
From $1,400 + GST / month
Social Media Management + Engagement
For businesses that want the conversation taken care of too.
Sometimes creating the content is only part of the job.
Social Media + Engagement includes everything in Social Media Management, with additional ongoing support to keep your account active, responsive and connected.
Includes everything above, plus
* Instagram Stories 2–3 times per week
* Community management
* DM responses
* Engagement monitoring
From $1,700 + GST / month
Need something a little different?
Not every business fits neatly into a package.
You might need more frequent content, additional filming, support around a launch or campaign, or a different mix of ongoing services.
If the standard packages don’t quite fit, we can talk about a tailored retainer built around what your business actually needs.
Starting well matters.
Every social media partnership begins with a three-week setup.
Before we post anything, I want to understand your business properly.
We’ll look at your audience, your goals, your existing online presence, how you communicate and the things you want to be known for.
For local social media clients, we’ll also have our first filming session.
From there, I’ll develop your content direction, establish how your account should look and sound, and prepare your first month of content.
By the time we start posting, we’re not guessing.
There’s a strategy, a clear direction and a bank of content ready to go.
Social Media Setup
$500 + GST
NB: All ongoing social media management retainers begins with the setup process and a three-month initial commitment.
Especially at home in healthcare.
Healthcare is where much of my work began, and it’s still where I have a particular depth of experience.
Before moving into creative work, I spent years working inside health practices. I understand that communicating online as a healthcare professional comes with nuances that don’t exist in every industry.
Trust matters. Language matters. Professional boundaries matter.
Your content needs to be accessible without oversimplifying your expertise, human without becoming unprofessional, and interesting without resorting to whatever happens to be trending this week.
That understanding shapes everything from the questions I ask during strategy through to the words I write on your behalf.
Not in healthcare?
If you’re an established woman with expertise worth sharing and this approach sounds like exactly what you’ve been looking for, I’d still love to hear from you.
Not sure where to start?
That’s completely fine.
You don’t need to diagnose your own branding problem or know which package you need before getting in touch.
Tell me where things are at, what isn’t working and what you’d love your online presence to feel like instead.
Book a meeting or submit the form and we can work out the rest together.
CONTACT FORM