Hi, I'm Libby.
A creative, a curious mind, and someone who took the scenic route to get here.
I didn't start my career in design, social media or meditation.
In fact, I've taken a fairly winding route to get here.
I originally trained as a nutritionist and spent several years in clinical practice before moving into practice management. For eight years, I worked at Natural Fertility Geelong, surrounded by practitioners, patients and the everyday realities of running a busy healthcare practice.
But somewhere along the way, I started finding my way back to something I'd put aside much earlier.
Creativity.
I'd always loved art, design and writing, but in my twenties I chose the sensible career path instead.
Years later, while working in healthcare, I started taking on websites, social media and design projects.
One project became another. Then another.
Most came through word of mouth.
And eventually I realised the part of my work I was most excited about was no longer sitting around the edges.
It was the work I wanted to be doing.
But there's another side to the story.
Alongside my creative work, I've spent years exploring mindfulness, meditation and journalling.
My interest in meditation came from a very personal place. After years of living with anxiety, I began looking for ways to feel a little more at ease in my own mind.
Meditation became an important part of my life. I grew curious about why it helped, started studying it more deeply and eventually trained to guide others in their own practice.
Along the way, writing and journalling became just as important to me. A way to make sense of things, explore my thoughts and feelings, and connect with myself.
Over time, all of this grew into The Mindful Memo, a place where I share my writing, meditations and reflections on life.
These days, I'm less interested in the idea of becoming a better version of myself and much more interested in what it means to build a life I genuinely like.
One with room for creativity, connection, big feelings, quiet moments, laughter and the occasional existential crisis.
I'm not here because I've figured it all out. I'm here because I find being human endlessly fascinating, sometimes difficult, often wonderful, and I love connecting with other people who feel the same way.
Different work, but perhaps not so different after all.
For a long time, I treated my creative business and my mindfulness work as two separate things.
One was my professional work. The other was something more personal.
But the more I thought about it, the less sense that separation made.
At the heart of both is something I've always loved.
Listening to people, understanding what matters to them and finding ways to connect.
Sometimes that looks like sitting with a practitioner and helping them find the words to describe work they've been doing for years.
Sometimes it's creating a website that finally feels like the person behind the business.
Other times it's writing about the strange experience of getting older, recording a meditation, or encouraging someone to pick up a notebook and spend a little time with their own thoughts.
I'm a creative person who loves making things, whether that's a website, a piece of writing, a meditation or something with pastels and paper.
And I love that my work gives me the opportunity to do all of it.
A little about the work I do.
Creative services
I help good people look as good online as they are at what they do.
Through my creative studio, I work with small businesses and practitioners on branding, websites and social media.
My years inside healthcare taught me things that are difficult to learn from a marketing textbook.
I understand how much trust matters.
I understand professional boundaries.
I understand that communicating about fertility, health, mental wellbeing or someone's body isn't the same as selling a pair of shoes.
And I understand the women I'm often working with. Women who have spent years becoming very good at what they do but don't necessarily feel quite as confident putting themselves on the internet.
I'm not here to turn anyone into an influencer.
I'm much more interested in listening, getting to know the person behind the business and finding a way for them to show up that feels natural.
Sometimes that's sitting together for a filming session and discovering that once you forget about the camera and start talking about your work, you actually have plenty to say.
Sometimes it's finding the words for something you've understood intuitively for years.
Sometimes it's finally creating a website that makes you think:
Yes. That feels like me.
I run a small studio and intend to keep it that way. I take on one major branding or website project at a time and work with only a handful of ongoing social media clients.
That means when you work with me, you work with me.
No account managers. No getting passed around a team.
Just thoughtful, personal creative support from someone who genuinely gets to know you and your business.
[Explore my creative services]
The Mindful Memo
The Mindful Memo is my little corner of the internet for writing, meditation, journalling and exploring what it means to be human.
It's where I share personal essays, reflections on midlife, guided meditations and ideas for connecting with ourselves and the lives we're living.
I write about creativity, contentment, big feelings, finding calm in a world that often feels anything but, and the small things that make life feel good.
I'm particularly interested in the idea that we don't always need to be improving ourselves.
That perhaps we can spend a little less time trying to optimise every part of our lives and a little more time actually living them.
The Mindful Memo is a place for curiosity, honesty, humour and connection. A place to share what I'm learning, what I'm questioning and the things that help me feel a little more grounded.
And hopefully, a place where others can recognise a little of themselves, too.
A little more about me.
I'm based in Torquay on Victoria's Surf Coast.
When I'm not working, there's a good chance I'm walking somewhere around Jan Juc, browsing Torquay Books, adding another completely unnecessary notebook to my stationery collection, or making something with pastels, paint, paper or whatever creative project has caught my attention that week.
I love a good book, a long conversation, a perfect cup of tea and the kind of afternoon where there's nowhere in particular I need to be.
I'm also quite fond of solving problems with spreadsheets that absolutely did not require a spreadsheet.
I'm learning to make more room for creativity, curiosity and the things I love, even when they don't have a particularly sensible purpose.
And I think that's a pretty lovely way to spend a life.